13
Aug
Effectively Implementing Voice of Customer (VOC) Processes – What Truly Counts in Portfolio Management Practice
Learn how to correctly implement Voice of Customer (VOC) processes in portfolio management to make data-driven and market-oriented decisions.
23
Jul
What is the Klartext-Tag – and why It’s Worth its Weight in Gold for Startups & SMEs
The Klartext-Tag is a contrasting program: a focused workshop day where the essentials are brought back into focus – namely: What does our offering truly deliver? Where do we stand? And how do we acquire customers?
13
Jul
B2b Go-to-Market: why 90% of Strategies Fail – and how to Do it Better
Most B2B Go-to-Market strategies fizzle out ineffectively. As an Interim Executive with 200+ projects, I'll show you why they fail – and how to develop a GTM strategy that truly works.
23
Jun
Selling B2b SaaS when No one Knows You: how to Still Successfully Differentiate a Comparable Offering
“Our product is better – but the customer doesn't realize it.” If your B2B offering looks like many others, even though it can do much more, you don't have a product problem. You have a communication problem. And a great…
23
Apr
From Chaos to Clarity: how Interim Managers Stabilize and Scale Companies in Critical Phases
When things are burning – internally or in the market – what's needed isn't consultant slides, but effective leadership. This article shows how experienced interim managers lead companies to success in special situations – from turnaround to accelerated growth.
