{"id":18683,"date":"2025-07-23T03:12:41","date_gmt":"2025-07-23T01:12:41","guid":{"rendered":"https:\/\/dominic-multerer.de\/what-is-the-klartext-tag-and-why-its-worth-its-weight-in-gold-for-startups-smes\/"},"modified":"2025-08-18T16:52:45","modified_gmt":"2025-08-18T14:52:45","slug":"what-is-the-klartext-tag-and-why-its-worth-its-weight-in-gold-for-startups-smes","status":"publish","type":"post","link":"https:\/\/dominic-multerer.de\/en\/what-is-the-klartext-tag-and-why-its-worth-its-weight-in-gold-for-startups-smes\/","title":{"rendered":"What is the Klartext-Tag \u2013 and why It’s Worth its Weight in Gold for Startups & SMEs"},"content":{"rendered":"\t\t
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Buzzwords, PowerPoint-Schlachten, Strategie-Floskeln? Gibt\u2019s woanders.
Der Klartext-Tag ist das Kontrastprogramm: ein fokussierter Workshop-Tag, bei dem das Wesentliche wieder in den Mittelpunkt r\u00fcckt \u2013 n\u00e4mlich: Was bringt unser Angebot wirklich? Wo stehen wir? Und wie gewinnen wir Kunden?<\/p>

Gerade f\u00fcr Startups und mittelst\u00e4ndische Unternehmen, die skalieren wollen oder sich neu positionieren m\u00fcssen, ist dieser Tag ein echter Hebel. Warum? Weil er alles \u00dcberfl\u00fcssige wegl\u00e4sst \u2013 und alles Relevante auf den Tisch bringt.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tWorum geht\u2019s konkret beim Klartext-Tag?\t\n\t\t\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Der Klartext-Tag ist ein intensiver, externer Sparring-Tag mit mir, Dominic Multerer.
Ich bringe \u00fcber 200+ B2B-Projekte Erfahrung mit \u2013 vom DAX-Konzern bis zum Seriengr\u00fcnder \u2013 und arbeite mit Euch an genau den Themen, die Wachstum bremsen oder Umsatzpotenzial liegen lassen:<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tFragestellungen\t\n\t\t\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Positionierung sch\u00e4rfen: Was macht Euch wirklich unterscheidbar \u2013 nicht nur intern, sondern aus Kundensicht?<\/li>
  • Angebot auf den Punkt bringen: Kein Bauchladen. Kein Wischiwaschi. Sondern: Wie sieht ein Angebot aus, das gekauft wird?<\/li>
  • Go-to-Market strukturieren: Welche Kan\u00e4le, welche Funnel, welche Mechanik passt zu Eurer Zielgruppe?<\/li>
  • Pitch- und Messaging-Wirkung testen: Wie wirkt Euer Pitch \u2013 ehrlich? Und was muss raus, damit er zieht?<\/li>
  • Quick Wins & Roadmap identifizieren: Wo k\u00f6nnt Ihr sofort was drehen \u2013 und was ist Euer n\u00e4chster strategischer Move?<\/li><\/ul>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tWarum ist der Klartext-Tag so effektiv f\u00fcr Startups & Mittelstand?\t\n\t\t\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Weil Euch niemand mehr Zeit und Geld f\u00fcr Unklarheit gibt.
    Investoren wollen Proof. Kunden wollen Nutzen. Und Ihr wollt Ergebnisse.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Ein Beispiel: F\u00fcr ein B2B-Videounternehmen haben wir auf Basis eines Klartext-Tags einen Webinar-Funnel entwickelt, der in drei Jahren \u00fcber 150 Kunden generierte \u2013 rein digital, mit 500.000\u202f\u20ac Jahresumsatz. Keine Theorie, sondern ein Plan, der wirkt.<\/p>

    Kundenbeispiel zum Klartext-Tag<\/cite><\/p><\/blockquote>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Startups profitieren vom Klartext-Tag, weil:<\/div>
    \u2022sie eine externe Perspektive brauchen, bevor sie skalieren oder Fundraising angehen<\/div>
    \u2022der Fokus wieder auf Kundenmehrwert statt Produktverliebtheit gelenkt wird<\/div>
    \u2022sie in einem Tag das Klarheits-Level erreichen, f\u00fcr das andere Monate brauchen<\/div>
    \u00a0<\/div>
    Mittelst\u00e4ndler profitieren, weil:<\/div>
    \u2022sie durch neue Marktanforderungen oft zu diffus geworden sind<\/div>
    \u2022sie ihre Vertriebseffizienz drastisch verbessern wollen<\/div>
    \u2022sie das Gef\u00fchl haben, dass ihre Marke\/Angebot \u201cnicht mehr greift\u201d \u2013 aber nicht wissen, woran es liegt<\/div>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tWas kommt am Ende raus?\t\n\t\t\t\t\n\t\t<\/h3>\n\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Wenn Ihr in die Umsetzung kommen wollt \u2013 ohne nochmal drei Monate Strategie zu diskutieren \u2013 ist der Klartext-Tag genau richtig. Kein Bullshit. Kein Theater. Sondern: ein Tag, der wirkt.<\/p>

    Am Ende steht kein PDF f\u00fcr die Schublade, sondern echte Substanz: Ihr bekommt Klarheit \u00fcber Euer Angebot, identifiziert gemeinsam mit mir die Top-Wachstumshebel, entwickelt eine Roadmap, die wirklich zu Eurer Realit\u00e4t passt \u2013 und erhaltet ein realistisches, ehrliches Feedback auf C-Level-Niveau.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t <\/div>\r\n <\/div>\r\n \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    The Klartext-Tag is a contrasting program: a focused workshop day where the essentials are brought back into focus \u2013 namely: What does our offering truly deliver? Where do we stand? And how do we acquire customers?<\/p>\n","protected":false},"author":2,"featured_media":18644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[98,99],"class_list":["post-18683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-business-consulting-en","tag-solutions-en"],"yoast_head":"\nWhat is the Klartext-Tag \u2013 and why It's Worth its Weight in Gold for Startups & SMEs - Dominic Multerer \u2013 Interim Executive & Advisor f\u00fcr Strategie, Sales und Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dominic-multerer.de\/en\/what-is-the-klartext-tag-and-why-its-worth-its-weight-in-gold-for-startups-smes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Klartext-Tag \u2013 and why It's Worth its Weight in Gold for Startups & SMEs - Dominic Multerer \u2013 Interim Executive & Advisor f\u00fcr Strategie, Sales und Marketing\" \/>\n<meta property=\"og:description\" content=\"The Klartext-Tag is a contrasting program: a focused workshop day where the essentials are brought back into focus \u2013 namely: What does our offering truly deliver? 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