
5 Sterne Verlag
Die 10 Gebote für Kommunen
Market oriented thinking and acting will be the key (German)
- Publisher
- 5 Sterne Verlag
- Published
- 2021
- ISBN
- 978-3-9818980-9-5
- Languages
- German
- For
- Mayors, press offices, administrative leaders.
What it's about
Public administration often communicates the way it is organised: inward. Citizens expect the opposite. Ten clear rules on how cities and municipalities build modern communication, drawn from work in software and communication for the public sector.
Key ideas
Communication starts with the citizen, not the office.
In the public sector clarity is not a style choice. It is a duty.
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