A world first brought to market: Germany, China, Series A
AI based vehicle digitisation. Market entry in Germany and China, first OEM customers, double digit million Series A.
- Client
- DeepTech startup, automotive
- Role
- Member of the executive board
- Period
- 2018 to 2019
- Duration
- 9 months
2markets, incl. JV with TÜV Nord in China
Series Ain the double digit millions
OEMfirst customers like Mercedes and VW
01
Starting point
A world first in AI based vehicle digitisation. The legacy robotics unit was divested. The company had to gain ground fast in Germany and China and show results for a Series A.
02
Brief
- Positioning and brand
- Market entry DACH and China
- Sales and marketing structures
- Prepare and support Series A
03
Approach
- Brand positioning and communication strategy
- Sales architecture with pitching and partnerships
- China rollout via joint venture with TÜV Nord
- Investor relations and Series A support
04
Result
- Launch in Germany and China
- First OEM and dealer customers incl. Mercedes, VW and TÜV
- Series A in the double digit millions
Voice
Dominic brought a completely fresh wind into our company.