Strategic realignment of an owner-managed publishing house
A solid publisher, a shrinking market, no marketing structure. The positioning from back then still carries the brand today.
- Client
- GABAL Verlag
- Role
- Interim member of the management board
- Period
- 2013 to 2015
- Duration
- 30 months
30 Monateon the management board
EBITDAback in positive territory
Relaunchbrand, programme, sales
01
Starting point
Owner-managed publisher with around €4m revenue. Solid, but without professional marketing. Visibility stagnating in a shrinking book market.
02
Brief
- Make the business future proof
- Develop new revenue streams
- Modernise structure, communication and culture
03
Approach
- Strength profile and repositioning with stakeholders
- Built marketing and sales structures
- Brand relaunch: claim, imagery, tone, trade fairs
- Reorganised programme and product structure
04
Result
- New authors, higher print runs, additional business
- Back to positive EBITDA
- Positioning still the basis of the brand today
Voice
We needed fast results. That's why we chose Dominic Multerer.