Straight talk. From live mandates.
Go-to-market, interim management, positioning and leadership. What worked in projects, and what didn't.
How can a B2B company tell that its positioning no longer holds?
Positioning dies quietly: first discounts, then long explanations, then lost tenders. Six early warning signs, what has to change, what stays, and my three out of six rule.
Read moreProof of market: how do you prove in twelve weeks that a market really buys?
A finished product, no sales team, an investor with clear expectations. How an investment platform for hydrogen and battery storage proved in twelve weeks that customers come through scalable channels. Plus the threshold at which I consider a market proven.
Up to €75 billion: what tobacco harm reduction could save Germany's health system
Commissioned by ELFBAR, conducted by IWCI with IU International University. 200,000 synthetic life courses, three scenarios, one clear message.
Voice of customer done right: what really counts in portfolio management
80 % of companies use customer feedback wrong. How startups and corporates set up VOC so it turns into portfolio decisions.
The Klartext Day: one day that saves startups and midsize firms months
A focused workshop day without buzzwords. Positioning, offer, go-to-market and pitch put to the test. With a roadmap, not a shelf report.
B2B go-to-market: why 90 % of strategies fail and how to do better
Most B2B go-to-market strategies are built for the pitch deck, not the market. Five mistakes, six fixes, one real example.
Selling B2B SaaS when nobody knows you: how to differentiate a comparable offer
A comparable offer is rarely a product problem. Almost always a communication problem. How a video provider won 150 new customers.
From chaos to clarity: how interim managers stabilise and scale companies in critical phases
Interim management is not gap filling. When an interim manager makes sense, what they must bring and the mistakes companies make when hiring one.
Facing a situation that can't wait?
Describe it in three sentences. You'll get an honest view on whether I'm the right person. If not, I'll tell you.