New esports business unit: break-even after six months
Some activity, no business model. It became a business unit with its own P&L and the group's first agile team.
- Client
- SPORT1
- Role
- Interim Director with P&L
- Period
- 2017 to 2018
- Duration
- 9 months
8 Monateto a viable business unit
6 Monateto operating break-even
1.agile team in the group
01
Starting point
Esports was identified as a growth field. There was activity, but no structure, no positioning and no scalable business model. Goal: a viable business within months.
02
Brief
- Develop the business case
- Bring digital and TV products to market
- Build team and processes
- Agile operating model as a prototype for the group
03
Approach
- Market and audience analysis, positioning, business plan
- Business unit with its own P&L
- Online products, TV formats, pay TV, corporate publishing
- First group wide agile team with Scrum and Kanban
04
Result
- Viable business unit with own P&L in eight months
- Operating break-even after six months
- Agile team permanently embedded in the group