A software startup inside a corporate: from concept to validated business model
A strategic direction and nothing else. 400 conversations from Seattle to Sydney later there was a validated business model.
- Client
- International hardware group, energy
- Role
- Interim CCO, full funnel
- Period
- 2023 to 2025
- Duration
- 24 months
24 Monatefrom idea to validated model
400+conversations with decision makers
4continents in business development
01
Starting point
An international hardware group wanted to build a software business. There was a direction. Know-how, processes, resources, business case and references were missing.
02
Brief
- Build a new software business unit
- A marketable product, not just an MVP
- Prove commercial acceptance
- Scaling structures that work inside a corporate
03
Approach
- Execution strategy with roadmap, roles, budget and milestones
- Full funnel ownership from lead to close
- Go-to-market with pricing, positioning, messaging and sales structure
- Business development on site, pilot customers, LOIs and partnerships
04
Result
- From idea to validated software business model in 24 months
- Pilot customers and LOIs in several markets
- Significant international sales pipeline built
- Hybrid SaaS and service product for large power plants